Why CCR?

It is our assertion that many companies neglect to take account of the cultural aspects of work life, ignoring human relationships and leaving individual fulfilment to chance.  By ignoring people’s fundamental need to contribute, be recognised and form part of a community, organisations are treating staff merely as a resource for capital gain. 
 
This in turn creates an environment of survivalism and fear (don’t put a foot out of line) or inertia (keep my head down and I’ll get along).  Neither of these limiting mindsets produces any discretionary effort or maximises performance output.  By explicitly fostering CCR in an organisation, individuals are able to bring the environment to life.
 
We show how better places to work can also be much more productive workplaces.
 
When any organisation is looking to expand there will be an inevitable need for areas of change.  But all change, development and new processes can only take place effectively within the context of personal relationships.  Changing only the plans and rules will not make change stick, neither will coercion nor nebulous rewards. 
 
Only by working to a higher set of clear values will individuals be able to embrace change, as it is then grounded both in their fullest set of interests. 
 
Cultureship is not a soft option: it takes moral courage to unwrap the wrongs within an organisation and yet more courage to commit to lasting cultural change. 
 
But it is what works.

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